Why is Korean skincare so popular in Europe?
Unlike in the West, where they often address skincare only after problems become visible, Korean skincare focuses on nurturing the skin. Their philosophy is that with proper skincare, makeup becomes almost unnecessary.
Korean skincare principles
Gentle and yet powerful products
Targets the most common skincare concerns
Hydrates & nourishes
Cruelty-free
Natural and powerful Korean ingredients
Find the right solution for your skin concern
The advantages of Korean skincare
Emphasis on skin health
Unlike Western cosmetics, which often prioritize immediate coverage, Korean skincare is about preventing skin concerns. It’s easier to prevent damage than reverse it. After all, skincare is an act of self-love.
Innovative ingredients
Korean cosmetic brands are at the forefront of innovation, constantly introducing groundbreaking formulations. It leads the industry with natural ingredients like rice water, centella asiatica, snail mucin, ginseng and many others.
Focusing on natural beauty
Instead of covering up skin imperfections, Korean skincare aims to enhance your natural beauty. Who doesn’t dream of having healthy, glowing, smooth skin? You almost do not need makeup with a good skincare.
Layering technique
The Korean skincare routine is famous for its multi-step process, which can range anywhere from 5 to 10 steps. Each step is carefully chosen to address a specific aspect of your skin, like removing makeup, hydration, nourishment and sun protection.
Affordable luxury
Cheaper skin care products are often associated with worse quality, but this is not the case for Korean cosmetics. High-quality ingredients are accessible for significantly less than Western brands, making them popular everywhere. And the packaging is so cute!
Korean skincare routine for beginners
Cleanser
Remove makeup, dirt and other residues that accumulate during the day. Double clean using an oil-based cleanser followed by a water-based cleanser.
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Toner
Toners clean and balance your skin's pH level, which helps in better absorption of other skin care products!
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Serum
Whether it's pigmentation, large pores, acne or dull skin, skin treatments like ampoules directly target the specific skin issue you're most concerned about.
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Moisturizer
Proper hydration is crucial for healthy glow. And yes, you still need to moisturize even if you have oily skin.
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Sun protection
Wear sunscreen. Always! Even on a cloudy, rainy day, SPF is essential!
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